Whenever your company site gets steadily slipped in the search engine rankings, it is necessary to understand that it’s high time to work on SEO. Slipping in the search engine rankings affects the business profoundly, and also, the sales and profits get reduced. In order to improve the website ranking, SEO plays an equally important role. Additionally, it is essential to ensure that you are hiring the right expert. Several businesses face a similar predicament. Considering the same, we have given some questions that you need to ask for getting the best SEO expert for your project.
Will you please show at least 3 case studies that can showcase your past work?
With the help of the case study, it becomes easier for you to analyze how the candidate you are going to higher analyses of the SEO problem. Additionally, it helps you understand the employee’s strategies and tools for improving the website’s profile. The person you are hiring may not be able to divert specific data pertaining to an SEO improvement initiative. However, with the help of this method, you will be able to understand the methods that are going to adopt, and you will be able to evaluate his work as well.
Is It Possible For You To Identify The Keywords Pertaining To My Business?
The Google-certified SEO professionals can easily provide you with the right keywords that can help target the right traffic and drive the right targeted traffic to your eCommerce website. Additionally, the expert will also determine that the keywords used in your website are placed in the right number at the right places or not. You should ask each recruit to document the process they will follow to identify the keywords given. This process will help you in understanding how he performs his research. It will also help you analyze how his search process will help your website to get the right keywords.
Is it possible for you to provide detailed reports of the technical modifications on my site?
Several technical changes are usually involved in an enhancement initiative of a website. The code of the website usually gets modified, and the design gets altered. Every specialist needs to make fully aware of the changes and the implications as well. You should always ask for the documents having details regarding the changes, and the older versions of the website are achieved so that further problems can be avoided lately.
What methods will you use for integrating social media with SEO improvement activities?
You need to analyze what plans the expert is having to promote your website content through social media—asking questions like how we will build links to your website through social media networking channels. Also, you can request him to suggest some ways to use social media to improve awareness about your brand. If the awareness gets increased, it will lead to more searches about the brand, and the profile of your business will get enhanced.
Are you having any plans for after getting hired?
You cannot get any results overnight; you need to have a time-bound plan for your initiative. Ask the expert to clearly indicate the Framework he is having in his mind regarding time management to achieve the program’s objectives. Ask the specialist to at least list the objectives that he believes can be achieved in the 3rd and 6th months.
Ask the experts how they measure the success of the SEO in the announcement.
Each and every expert is having his own way to measure the SEO initiative performance. A few metrics can be used, including the website visit, keyword ranking, marketing qualified leads, and others. It is also important to get total clarity regarding the SEO expert’s key performance indicators. The ideal key performance indicator for this objective is basically for increasing the position of the website.
With the help of the given information, you can easily hire the best specialist to enhance your website and get the desired results. You need to ensure that there are no hidden costs included.